Whether on the go or at home, life’s big moments demand a drink that rises to the occasion. That’s why Beam Suntory is pouring more marketing dollars behind its OTR Marketing brand, which stands for On The Rocks. The new campaign aims to capture the spirit of OTR cocktails by featuring them in everyday situations like taco night and a day at the beach.
What is OTR on the rocks?
Founded in South Australia by the Shahin family, OTR now operates a network that stretches across a state that’s both sprawling and rural. The company has a long history of working with supplier partners to develop high-quality, non-fuel earnings streams, and OTR’s partnership strategy day last week was held at Tailem Bend Motorsport Park to highlight that commitment.
OTR-branded trucks and vehicles are used for a wide range of commercial infrastructure projects. These include road and rail construction, mining development, power distribution networks, corporate office buildings, retail centers and educational institutions. In addition, the growing urbanization of India drives heavy-duty construction vehicles that use OTR-based tires.
OTR construction tires are also driving growth in markets around the world. Currently, they’re used in a wide variety of applications that require specialized tire designs. A number of technological trends are presenting opportunities to meet the needs of the marketplace, including a focus on service beyond tires, which includes reliable services and tire management solutions that reduce total cost of ownership for end users. In addition, OTR producers are working to make their plants more agile and better able to adjust capacity in response to growth or contraction in the marketplace.
